Read this ASAP:
STEPHEN FINKS A CRACK IN THE WALL FINALLY
Stephen Fink is a professional crisis manager who operates Lexicon Communications. Here he gives his professional assessment of the massive mistakes made by the Penn State Board of Trustees in the wake of the Attorney Generals Presentment of Nov 4, 2011.
As for Joe Paterno, even if his reputation and his record are restored, his lasting image will forever be tarnished by the cowardly actions of a weak and frightened board of trustees.
This is the same board that spent $800,000 recently to come up with a new “brand” – “Penn State Lives Here” – overlooking the fact that (a) the so-called brand is vacuous and meaningless, (b) was already in wide use by others, including ESPN’s “College Football Lives Here” media campaign, (c) does nothing to address the underlying crisis, and (d) there was absolutely wrong with the existing brand in the first place.
Penn State does not need a new brand; it needs a new board.
In a hastily called emergency meeting John Surma and Gov. Corbett orchestrated the firing of Coach Joe Paterno and President Graham Spanier based on the Presentment. NO trial, NO jury, NO statements by the two PSU leaders - just a railroaded vote and a phone call to Paterno.
Penn State University has paid dearly for this tragic mistake and it's time to make the perpetrators pay.
John P. Surma led the charge to fire Joe Paterno
Near the back of a conference room littered with coffee cups and plates of half-eaten fudge brownies and chocolate-chip cookies, a 79-year-old trustee and philanthropist named Mimi Coppersmith stood up and beseeched her colleagues to reconsider what they were poised to do. "Coach Paterno is revered here in State College," she said. (Image Mimi Coppersmith)
"We're not going to drink the Kool-Aid," snapped John P. Surma, then the board's vice chairman and the chief executive officer of United States Steel Corp. "This is what we need to do."
Surma then asked whether any trustee objected to the firing of coach Joe Paterno. The question was met with silence.
The SURMA VENDETTA Part 2